Press Kit - Experiment 7
Locations: San Diego & New York City
Press Contact: Emmy Jonassen (press [at] experiment7.com)
Experiment 7 is a VR games studio based in New York and San Diego. We develop high quality strategy games with broad market appeal.
Experiment 7 is a VR games studio based in New York and San Diego. We develop high quality strategy games with broad market appeal. Our staff combines battle-tested game design leadership with unparalleled game data expertise and a dream team of VR, mobile, console and PC veterans. We believe in collaborative creative development, sound quality of life, and an uncompromising commitment to product quality.
Founded in 2015, Experiment 7 started as a collaboration between founders Geoffrey "GZ" Zatkin and Demetri Detsaridis, who had previously worked together on DC Universe Online. Sharing an affinity for deep gameplay, tactical board gaming, and big data, Geoffrey and Demetri set out in the spring of 2014 to raise funds and find partners for a new endeavor.
Today, that effort manifests itself in Experiment 7, a collection of veteran game designers, engineers, artists, and producers who work to bring the tactical depth and incredible agency of strategy games to the magic of Virtual Reality. This team includes team members who have worked on the Age of Empires, Heroes of the Storm, Everquest, Call of Duty, Grand Theft Auto, and Homefront franchises as well as VR veterans who were at the forefront of the VR revolution at Autodesk and The University of Southern California's Innovation Lab.
In 2016, Experiment 7 launched Magic Table Chess, the first game in the Magic Table™ series of games. Starting with one of the world's classic strategy games has allowed us to showcase the incredible potential of tabletop games in virtual reality and validated our hypothesis that "better than life" experiences are possible in this exciting new medium. With some of the most experienced VR developers in the industry and partnerships with some of the most memorable brands in the world, Experiment 7 is poised to be a breakout leader in the virtual reality strategy space.
Thanks for joining us on this adventure!
Co-Founder & Managing Director
Co-Founder & Creative Director
A veteran games industry executive and entrepreneur, Demetri Detsaridis heads Experiment 7's business and operations efforts. With a diverse leadership history including General Manager roles at Area/Code and Zynga New York as well as several years as Creative Director of previous start-up Massively Mobile, Demetri's expertise combines studio leadership, product management, and a background in game design – a valuable mix in the emerging VR market.
Geoffrey "GZ" Zatkin is a game designer, industry executive, and serial entrepreneur with over 20 years experience in the video game industry. One of the original designers of EverQuest and co-founder of game data giant EEDAR, Geoffrey more recently co-founded Experiment 7 and serves as its creative director. A celebrated industry speaker, analyst and futurist, Geoffrey is a frequent contributor to industry development as a presenter at GDC, PAX, and various other conferences and collegiate courses.